Propel

Scale Your Coaching Practice

Propel gives coaches everything they need: a web dashboard, mobile apps, a branded client app, and an AI assistant that works 24/7 in your voice.

Built in Australia
By a former personal trainer
Powered by Anthropic Claude
AI-generated training and nutrition plans
Your data stays yours
Stored in Singapore, never sold

What You Get

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Coach Web Dashboard

Run your entire business from a browser. Manage clients, build programs, create nutrition plans, handle paymentsβ€”all in one place.

  • βœ“ Client management and profiles
  • βœ“ Program builder with drag-and-drop
  • βœ“ Meal planning tools
  • βœ“ Payment processing
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Coach Mobile App

Coach on the go. Review client check-ins, message clients, approve workout videos, track progressβ€”all from your pocket.

  • βœ“ Push notifications for client activity
  • βœ“ Quick messaging with clients
  • βœ“ Form check with AI video analysis
  • βœ“ Real-time progress updates
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Client App

Your clients download a beautiful, branded app. They follow workouts, log nutrition, track progress, and chat with you or the AI coach.

  • βœ“ Fully branded with your logo
  • βœ“ Workout tracking and video demos
  • βœ“ Nutrition logging and meal plans
  • βœ“ Progress charts and analytics
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Plus: AI Coaching Assistant

An AI that learns your coaching style and responds to client messages 24/7 in your voice. Handles repetitive questions, provides motivation, and flags anything that needs your attention.

Built For Every Profession

Toggle features on/off per client. Show workouts to some, nutrition to others. Create fully customised experiences.

Personal Trainers
Strength Coaches
Online Coaches
Nutrition Coaches

Manage Everything From One Place

Your web dashboard is built for coaches who want to run a tight ship. See all your clients, manage their programs, handle payments, and measure their progressβ€”without leaving the page.

  • βœ“ Client directory with photo and notes
  • βœ“ Program assignments and progress tracking
  • βœ“ Payment dashboard and invoicing
  • βœ“ Analytics and retention metrics
  • βœ“ Team management for multi-coach practices
propel.app/dashboard
Coach
9:41
Sarah M.
Did my form check on the squat video. Great depth!
Marcus C.
Client logged 4/5 meals today. On track.
New Check-in
Emma submitted weekly check-in. View results.

Coach Anywhere, Anytime

The coach mobile app keeps you connected to your clients. See notifications, review their work, send messages, and approve check-insβ€”all from your phone.

  • βœ“ Real-time push notifications
  • βœ“ Instant messaging with clients
  • βœ“ Video form check with AI feedback
  • βœ“ Weekly check-in reviews
  • βœ“ Client progress snapshots

Your Clients' New Favourite App

Fully branded with your logo and colours. Clients follow workouts, track nutrition, see progress, and chat with you or the AI coach.

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Home
Home
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Workouts
Workouts
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Nutrition
Nutrition
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Progress
Progress

An AI That Works While You Sleep

The Propel AI Coach learns your coaching style and responds to client messages 24/7 in your voice. It handles the repetitive questions, provides motivation, and flags anything that needs your personal attention.

  • βœ“ Learns your coaching voice and tone
  • βœ“ Responds to client messages instantly
  • βœ“ Provides workout form feedback
  • βœ“ Motivates with personalised messages
  • βœ“ Flags high-priority issues for you
Hi coach, I'm feeling sore after yesterday. Should I do the workout today?
Great question. Soreness is normal, but we'll dial down the volume today. Let's do the workout at 75% intensity and focus on form.
AI
Perfect, thanks. Starting now!
Let's crush it. You've got this. Ping me if you have any questions during the session.
AI

Everything Your Practice Needs

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Training Programs

Drag-and-drop workouts. Customise reps, sets, rest times.

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Nutrition & Meal Plans

Build meal plans. Track macros. Log recipes.

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Client Messaging

1-on-1 chat with clients. Pin important messages.

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Check-ins & Forms

Custom forms. Weekly check-ins. Progress tracking.

🎯

Habit Tracking

Track daily habits. Motivate with streaks.

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Progress & Metrics

Charts. Stats. Dashboards. Real-time insights.

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AI Coach Assistant

Responds to clients 24/7 in your voice.

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Branded Client Experience

Your logo and colours appear throughout the app your clients use.

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Video Exercise Library

1000+ exercise videos. Demo proper form.

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Group Chats

Build community. Group chat channels.

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Wearable Integration

Apple Watch, Fitbit, Oura. Sync automatically.

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Form Check with AI

Clients upload lift videos and get AI feedback on common form cues.

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Packages & Subscriptions

1-off sessions or ongoing subscriptions.

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Marketplace

Sell programs, templates, and content.

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Payments & Invoicing

Automated payments. Custom invoices.

How It Works

1

Sign Up

Create your account in 2 minutes. Stripe collects your card at signup. Start your free 14-day trial.

2

Invite Clients

Send invites to your clients. They download the branded app. You customise what they see.

3

Start Coaching

Build programs. Assign workouts. Track progress. Let AI handle the rest. Scale your practice.

Simple, Transparent Pricing

Start free. Scale as you grow. No surprises.

Starter

For new coaches

A$44.99

/month, up to 20 clients

Start free trial
  • βœ“ Web dashboard
  • βœ“ Coach mobile app
  • βœ“ Branded client experience (your logo and colours)
  • βœ“ Up to 20 clients
  • βœ“ AI coach assistant
  • βœ— Team members
Most Popular

Pro

For scaling coaches

A$89.99

/month, unlimited clients

Start free trial
  • βœ“ Everything in Starter
  • βœ“ Unlimited clients
  • βœ“ Payment processing
  • βœ“ Advanced analytics
  • βœ“ Group messaging
  • βœ— Team members

Scale

For teams and clinics

A$179.99

/month, up to 5 practitioners

Start free trial
  • βœ“ Everything in Pro
  • βœ“ Up to 5 team members
  • βœ“ Custom branding (logo and colours)
  • βœ“ Team dashboard & permissions
  • βœ“ Dedicated onboarding call

Frequently Asked Questions

Propel is an all-in-one coaching platform built for fitness professionals. It gives you a web dashboard to manage clients, mobile apps for on-the-go coaching, branded client apps, and an AI assistant that responds to client messages 24/7.
Propel is built for Personal Trainers, Nutritionists, Dietitians, Exercise Physiologists, Strength Coaches, Online Coaches, and Physiotherapistsβ€”basically any coach who works with clients and wants to scale their practice.
The AI coach learns your coaching style and responds to client messages 24/7 in your voice. It handles common questions, provides motivation, and flags anything that needs your attention.
Yes. You can toggle features on/off per client. Show workouts to some, nutrition to others, or create fully customised experiences for each client.
Yes. Paid coach plans include a 14-day free trial. Stripe collects your card at signup, and you will not be charged until the trial ends.
Propel handles payments securely. You set your rates, clients pay through the app, and payouts happen automatically. We keep transaction fees low.

Ready to Propel Your Practice?

Start your free 14-day trial right now. Stripe collects your card at signup, and you will not be charged until the trial ends.

Get started free